4/19/2023 0 Comments Beacon designer t![]() To set an example and back these communications, the business also pays to offset their team’s personal emissions every month. The Beacon Design Collective is working with Carbon Neutral Club to educate their staff on how to lower their carbon footprints. Developing an effective stakeholder communication program In addition, Dani and her husband share a smart car. For instance, Founder and Operator at Beacon Design Collective, Dani Vachon, has replaced her home gas furnace with an electric heat pump. Doing so extends the practice of business sustainability beyond the confines of the business and into the home, to solidify a strong green culture. Rather, employees are encouraged to take proactive steps in their home to reduce emissions. Yet, Beacon doesn’t disregard the environmental impact of the home office. The Beacon Design Collective is a remote business, which means the brand also saves emissions from commuting. Tree planting helps restore natural habitats and creates vital carbon sinks that remove greenhouse gas (GHG) emissions from the atmosphere. ![]() So far, The Beacon Design collective has planted nearly 300,000 trees since starting the program at the beginning of 2021. Currently, the company works with For Trees which provides drone footage and NFTs of the trees that are planted. The brand has had two planting partners since implementing the program. Implementing sustainability initiatives to achieve carbon neutrality The Beacon Design Collective has focused their sustainability efforts on achieving carbon neutrality, and effective stakeholder communication and engagement, as we discuss. Achieving carbon neutrality and effective stakeholder communication As such, The Beacon Design Collective has achieved platinum-level certification status at the Green Business Bureau, and we are proud to showcase this business’s sustainability journey. ![]() The Beacon Design Collective’s entire business model revolves around sustainability, from the brand’s offering to operations, communications, and employee engagement. Or, in more marketing terms, the business develops visual solutions to create buy-in, build trust and increase engagement for their clients. This boutique sustainable design studio creates graphic design and motion graphics for the social justice and sustainability sectors. ![]() is saving the world with graphic design one project at a time. A sustainable graphic design business with a higher purpose ![]()
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